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3 ways links 3 way links were introduced after reciprocal links were deemed useless. It used to be the case that Google would rank your site well if you had lots of links to it, with the explosion of link marketing though, Google decided that only relevant links would count and 1 way links would count for even more. So the birth of 3 ways links came about. This is where 1 site links to another and that site then places a link back to the site that linked to it but on a sister site instead of it's own site. Thus creating 1 way links that are called 3 way links. Now - Google does not like you trying to fool it and if you get caught doing this it will punish you, if a competitor notices you doing this they can easily complain to Google and you may well find your website banned from their index. Google also has complex algorithms and will eventually notice you doing this without someone making a complaint. So, 3 way links. Do NOT do them if you value your website.

Contributed by Matthew Franchise Anderson on March 11, 2008, at 10:40 AM UTC.

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This intel was contributed by Matthew Franchise Anderson Matthew Franchise Anderson

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